TARC Masterclass 2014


9th & 10th October 2014


Friends House (London), 173 Euston Road, London, NW1 2BJ


Erich Kirchler


TARC Masterclass 2014 programme

Download the Masterclass slides:

Presentation 1 Research Paradigms

Presentation 2 Social Representations

Presentation 3 Decisions Under Uncertainty

Presentation 4 Segmentation

Presentation 5 Slippery Slope Framework

Jane Frecknall-Hughes Presentation

To register:

Register your attendance at the online store.

Internal members (TARC researchers and selected HMRC staff) will be able to attend free of charge.

Non-members will be charged a fee of £150 for the two day course.


By rail: From its position opposite Euston’s rail and tube stations, it is a ten minute walk from King’s Cross Station and St Pancras International Terminus. All major rail terminals are easily reached by tube.

By tube: The nearest tube stations are Euston and Euston Square, which are on the Northern, Victoria, Metropolitan, Circle and Hammersmith & City lines.